Plan de negocios para la comercialización de tanques portátiles para combustible en Quiroz Motor Diesel S.A.

Abstract

This business plan was designed with the goal of increasing Quiroz Motor Diesel S.A.'s sales by 18% over the next two years by incorporating portable fuel tanks into its product portfolio. The company, with a strong track record in the distribution of heavy machinery parts, seeks to diversify its offerings and capture new market segments, particularly in the construction, mining, agriculture, and transportation industries. The market analysis, including surveys of potential customers, revealed a high willingness to purchase, supporting the project's feasibility. The commercial strategy includes the allocation of quarterly sales quotas to regional managers in Quito, Guayaquil, and Machala, along with a performance-based compensation system to motivate the sales team. From a financial perspective, a positive cash flow is projected with a significant initial investment, resulting in a Net Present Value (NPV) of $249.006,26 and an Internal Rate of Return (IRR) of 43%, far exceeding the discount rate of 12%. This ensures the project's profitability and sustainability. Additionally, a social and environmental responsibility policy is incorporated, aligned with the objectives of the National Development Plan, reinforcing the company's commitment to sustainability. In conclusion, this business plan outlines a clear path for the growth and diversification of Quiroz Motor Diesel S.A., ensuring its competitiveness and customer satisfaction.