Propuesta aplicando una estrategia de e-commerce cross-border B2B para la importadora CyC, 2024.

Abstract

The main objective of this work was the design of a commercial proposal applying a B2B cross-border e-commerce strategy for the Importadora CyC. For this purpose, an epistemological position consisting of a constructivist paradigm was used using the inductive method, a descriptive study and a mixed research approach. Likewise, the data was collected thanks to a documentary review of research on the Peruvian and Colombian imitation jewelry market. In the same way, an in-depth interview was carried out with the manager of Importadora CyC in order to characterize the company. On the other hand, among the main conclusions of this research it can be noted that the Colombian market represents a sales volume of 7.8 million dollars and the Peruvian market represents 8.5 million dollars. With this information, this company set out to capture 1.84% of this market to begin its operations in these countries. So, with the help of a user-friendly digital platform and building a strong business relationship with distributors. In short, after evaluating the project that will determine the creation of an export division of Importadora CyC, it can be inferred that the project is profitable given that the NPV is greater than zero and the IRR is greater than the discount rate. Finally, it can be noted that if the project occurs, the recovery of the investment is planned to occur during the third year after the operations of this new business division begin.