Evaluación de factibilidad de un centro de comercialización de bovinos en pie en el cantón Balzar, provincia del Guayas.

Abstract

The limited application of new technological areas in the livestock sector, as well as the need to apply cleaner production approaches, have been identified as the keys to maximizing both economic and social benefits. The Balzar canton lacks optimal conditions for the marketing activities of Live Cattle, which is why the objective of the project was to evaluate the feasibility for the creation and operation of a Live Cattle Marketing Center that contributes to the strengthening of the livestock value chain and the sustainable economic development of the Balzar canton. The methodology considered consisted of a descriptive scope, mixed approach, non experimental research design and a deductive study method. The population was 96 livestock producers from the canton and 101 consumers who were surveyed to obtain the required information. Among the most relevant results identified regarding the supply, it was identified that in the Balzar canton there are 32,534 heads of cattle, in addition a slaughtering center is in operation in which between 45 to 50 heads of cattle are slaughtered per week. The effective demand of the canton is 25%, that is, a total of 9,469 inhabitants who consume meat with a frequency of two or more times per week. By estimating the costs of the establishment and the income, a NPV of USD 1 007 million and an IRR of 67% were obtained, which indicates that there is viability for its implementation.