Factibilidad para la creación de una estrategia de atención médica digital para satisfacer las necesidades de los usuarios de servicios de salud.

Abstract

The general objective of the work was to evaluate the feasibility of creating a digital healthcare strategy to meet the needs of health service users. The methodology focused on a quantitative approach, non-experimental design, descriptive scope, cross-sectional research, deductive method and the use of the survey. The main findings were that users prefer to be seen in the morning and evening hours, making a payment between $10 and $15 for the general medicine and pediatrics service, since they want to receive a diagnostic service through a mobile application. Regarding the strategy to be used, the decision was made to develop a mobile application and specific digital and traditional marketing actionsfor the positioning of the service. The necessary investment was $48,284.8 financed by 30% shareholders and 70% bank loan, resulting in adequate feasibility by obtaining an IRR of 34% and NPV of $52,400.1 with recovery ofthe investment in three years, two months and eight. days.