Proyecto de factibilidad de exportación de la pulpa de pitahaya para Hamburgo – Alemania.

Abstract

This research work will be aimed at providing a mechanism to promote the international marketing of pitahaya to the Hamburg-Germany market. The terms on which negotiations are intended to be carried out will be found under the principle of fair trade. For which a planning will be developed that allows the project to be profitable. The Pitahaya is a very good quality export fruit, as well as being a non-traditional product, whose demand and profit margin can satisfy the payment of small and medium-sized producers. The research method that was applied was the inductive one. A survey was carried out among the members of the Pitahaya Producers Association of the Palora Canton, in order to obtain first-source data to find out if they would agree to process their raw material currently sold as fruit and give it added value as the fault of pitahaya with the purpose of being exported to Germany, with which it was verified that the majority would agree with said project. The financial analysis was carried out concluding that the project is economically profitable.