Impacto de la valoración de empresas en la inversión del sector de servicio técnico de línea blanca del cantón Guayaquil.

Abstract

A study was carried out on three companies in the white goods technical service sector in the Guayaquil city with the largest market share, to find out what influence the valuation of companies has on investment. The qualitative approach was used, interviews were applied to owners and potential investors, and the financial statements available at the Superintendency of Companies, Securities and Insurance were consulted (period 2019-2023), which served to carry out the financial analysis and valuation using the discounted cash flow (DCF). The analysis showed that businesses remained operational during the Covid-19 financial crisis; it was also known that the company with the highest value was XYZ due to its better management of the cost and expense structure, and the use of its assets. The interviews with the owners reflected that companies in this sector are expanding and that they seek to increase their profitability with the application of strategies; likewise, investors would be interested in participating in organizations with a consolidated administrative-financial structure. To validate the study, the triangulation of the results of the financial analysis was carried out, and the responses from the interviews with owners and investors along with a time series, concluding that the owners were unaware of certain administrative-financial aspects, especially those related to the objective valuation of companies. Investors, for their part, are fully aware of the potential of this business sector and in this way there is the possibility of placing their capital in it.