La vulneración a los derechos del consumidor por publicidad engañosa por parte de influencers y creadores de contenido en Ecuador.

Abstract

The purpose of this investigation is to analyze misleading advertising by influencers and content creators within the Ecuadorian territory, since it has become a daily practice, violating and even putting at risk the lives and integrity of their consumers. Currently, these individuals are considered as opinion leaders, they exercise great power in the purchasing decisions of their followers and communities. This is why this act of deception will be analyzed from the perspective of the work carried out by influencers and content creators in current legal regulations and the importance of respecting and monitoring consumer rights will be highlighted, as would a regulationto the exposed work of influencers and content creators.