Implementación de canal digital para aumentar ventas al por mayor y menor de Dislinibacorp S.A.

Abstract

The present business plan was developed with the aim of implementing a digital channel to increase both wholesale and retail sales for Dislinibacorp S.A., a company dedicated to the marketing of personal care products such as fragrances, body creams, lotions for children, and more. The project is presented as an innovative and efficient strategy that allows the company to expand its reach and boost sales. The plan outlines the specifications and features of the digital channel, its competitors, and the target audience. In relation to the latter, an analysis of Dislinibacorp's customers was conducted, and a survey was carried out to determine their willingness to purchase products through this digital channel. As a result, 80% indicated a willingness to make purchases, while 20% expressed consideration. Consequently, the commercial structure is established, including sales budget, market shares, as well as control indicators. The current project aims to increase both wholesale and retail sales through the implementation of the digital channel, and it is concluded that it is profitable for the company. The projected sales volumes are expected to cover the initial investment of $74,240. Additionally, the profitability margin in the fifth year of the project for Dislinibacorp is 12%, with an Internal Rate of Return (IRR) of 32% and a Net Present Value (NPV) of $52,803