Propuesta para mejora en el proceso logístico en la cadena de suministros de la empresa Bimbo Ecuador S.A. en la ciudad de Guayaquil.

Abstract

This analysis focuses on the supply chain of Bimbo Ecuador S.A. in Guayaquil, proposing improvement strategies to optimize their logistics processes. Through the identification of current deficiencies, evaluation of information and communication management, and analysis of challenges in logistics infrastructure, the aim is to improve operational effectiveness and reduce costs. The study uses a descriptive methodology with a quantitative and qualitative approach, supported by interviews with Eng. Maria Fernanda Cevallos, logistics manager with more than 10 years of experience at Bimbo Ecuador S.A. Practical examples and fictitious data are used to illustrate the identified deficiencies, highlighting key areas such as synchronization, information management and adaptability to change. Recommendations include inventory optimization, production flexibility and energy efficiency, all directly linked to identified problems. This analysis seeks to catalyze significant improvements in the supply chain of Bimbo Ecuador S.A., driving operational efficiency and competitiveness in the market.