Percepción del uso de herramientas de IA en estudiantes universitarios de la carrera de Administración de Empresas en Ecuador.

Abstract

This study focuses on the perception of university students in Ecuador regarding the usefulness of artificial intelligence (AI) in their academic training, specifically in the field of business administration. The hypothesis is that this perception significantly impacts students' willingness to adapt to and take advantage of AI. The Technology Acceptance Model (TAM) was used to assess the perceived usefulness and ease of use of AI tools. A total of 727 responses were collected through a structured questionnaire, and a probabilistic method was used to select the sample. The results showed a significant relationship between students' technological preparedness, their perception of the ease of use of AI-based tools, and their ability to adapt to the implementation of AI technologies in business environments. It is recommended to consider the particularities of each professional field when designing AI integration strategies, and the importance of educational institutions and students understanding the relevance of staying updated on these technological advances is emphasized.