Diseño de un plan de marketing digital, para la empresa EFALCUR S.A. de la ciudad de Guayaquil.

Abstract

Through this degree project, a digital marketing plan was developed for the company EFALCUR S.A., which is dedicated to the import and distribution of products in the beauty sector over the last ten years. The company is in a saturated market dominated by businesses with a longer track record and greater experience in the digital environment, making this one of the biggest barriers that the company maintains. The objective was the development and implementation of digital marketing strategies, so market research was carried out using both qualitative and quantitative tools. By analyzing the results relevant to the company, digital marketing strategies were identified, such as the creation of content on social networks, which will contribute to increasing its presence in the digital environment and, therefore, in the market. This will result in greater brand recall. In addition, the project was evaluated and validated by analyzing its financial viability based on the available financial statements.