Propuesta para aumentar el acuerdo general sobre el comercio Internacional de Servicios AGCS desde Ecuador.

Abstract

This thesis aims to analyze and improve Ecuador's participation in the General Agreement on International Trade in Services (GATS), recognizing the growing importance of trade in services at the global level. The comprehensive methodology employed ranges from a detailed analysis of the GATS regulatory framework to an assessment of Ecuador's current situation in trade in services, using economic data, literature review and interviews with experts to support the findings. Areas of opportunity and weaknesses that require attention were identified, and after evaluating various methodologies, a mixed approach was chosen, combining qualitative and quantitative analyses to obtain a holistic view. The main conclusions highlight the need for specific measures to strengthen Ecuador's position in the GATS. It underlines the importance of the agreement in the global context, not only as a regulator of trade in services, but also as a facilitator of international cooperation and the opening of markets. Strategies are proposed that include a comprehensive strategic plan, investments in digital infrastructure, professional training and commercial diplomacy, with the aim of ensuring sustainable participation aligned with national development goals in international trade in services.