Propuesta de clúster como estrategia de competitividad en las exportaciones de superalimentos ecuatorianos de 2017 a 2023.

Abstract

The research explores how the formation of clusters can strengthen Ecuador's position in the global superfoods market such as quinoa, amaranth, and uvilla. It focuses on identifying the challenges that have limited their international penetration, despite comparative advantages and growing global demand. The disparity between productive capacity and exports highlights the need for a detailed analysis of trade barriers, supply chain deficiencies, inadequate marketing strategies, and lack of investment in R&D. Additionally, it considers the growing international competition and the transformation of traditionally importing markets into producers. Using a mixed approach that combines quantitative and qualitative methods, including interviews with key players, the research seeks a deep understanding of the sector's dynamics. It reveals that although the production of superfoods in Ecuador has grown due to global demand and improved agricultural practices, it still faces challenges such as the need to improve infrastructure and marketing strategies. Finally, it concludes that clusters are essential to improve cooperation among companies, educational institutions, and the government, fostering innovation, optimizing the supply chain, and increasing productive efficiency in the Ecuadorian superfoods sector.