Propuesta de creación de una empresa de diseño y comercialización de jeans skinny para damas en la ciudad de Guayaquil.

Abstract

An innovative Project was carried out by a team of entrepreneurs with the proposed idea of selling skinny pants that focused on the process of obtaining pants that have or guarantee the approval of the general public since there is not a reasonable number of companies that can be found. are dedicated to manufacturing pants tailored differently to each person and we start from this point analyzing the needs of each of our buyers or users through many methods such as surveys and reviews of buyers of medium and high extracts to implement improvements that favor our sales and growth of our company and achieve an expansion that favors us. Since the stated objective is that a company has viability and profitability to promote development and entrepreneurship opportunities, collaborating with the high unemployment rate and generating economic income and opportunities for a new venture taking into account the study and marketing plan prepared with anteriority.