Propuesta para la implementación de buenas prácticas de turismo sostenible en destinos de surf. Caso: Santa Cruz, provincia de Galápagos.

Abstract

The conducted study proposes the promotion of sustainable surf tourism in Santa Cruz, Galápagos. It seeks balance between the environmental preservation, well-being of the local community, and the visitor satisfaction. To achieve this balance, it's imperative to effectively implement sustainable practices and policies. The utilized methodology is "descriptive research", which allows to meticulously analyze the surf tourism activities and its correlation with local sustainability, resident’s quality of life, and visitor satisfaction. A strategic case study approach was employed focusing on specific phenomena - in this case, surf tourism in Santa Cruz, Galápagos. The research design used a descriptive strand to outline the current state of surf tourism, and an evaluative approach to analyze the effectiveness of existing sustainable surf tourism promotional strategies. This mixed approach provides a comprehensive view of the current scenario, reviews the existing policies and practices, and paves way for proposed enhancements towards sustainable surf tourism. Finally, by effectively combining various research methodologies, the study offers a comprehensive and detailed view of the present situation. It could be beneficial to publish specific results in the future due to its additional value, providing practical information for decision-making and formulation of effective policies for the promotion of sustainable surf tourism in Santa Cruz, Galápagos.