"Caminar con sentido" : diseño de una campaña educomunicacional para la adecuada interpretación y transmisión de los textos bíblicos hacia los discípulos del Centro Cristiano de Guayaquil.

Abstract

The project "Walking with Meaning" focuses on designing an educommunication campaign to improve the interpretation and transmission of biblical texts among leaders and disciples of the Enciende Ministry of the Christian Center of Guayaquil. Through a bibliographic review, surveys, focus groups and field diaries, the levels of biblical exegesis, pedagogical preferences and teaching methods of leaders and disciples implemented in biblical studies are identified. The research highlighted the importance of the adaptability of methodologies, and pedagogical strategies such as active listening and deep data analysis. Also, criteria for adequate interpretation are determined and content forms and channels are selected based on the preferences of young Christians. The thesis explored lessons learned, emphasizing the interdisciplinarity that characterizes educommunication, the reflective commitment and the connection between leaders and disciples based on research and actions. It concludes with recommendations to implement concrete actions derived from the results, with the objective of strengthening Bible studies of the target audience. However, this thesis works for any young person who is interested in making an adequate interpretation and transmission of religious texts in a modern and dynamic context.