Comercialización y crecimiento de la marca TUKO en la ciudad de Quito.

Abstract

This test has the purpose of analyzing the commercialization and growth of the TUKO brand in the city of Quito - Ecuador 2023. The technique that was used was the collection of existing data and its instrument analysis of the results, which focused in the city of Quito since 2017. It was identified that there is still a mobility problem in urban transportation, mostly public service, population increase in the last 12 years, sales growth by 10% each year, increased demand in the female population and delivery, thus guaranteeing the viability of commercialization and growth that this trial presents. It is concluded that through a marketing plan that includes a greater presence in social networks, promotion in each sector of the city, on-site activations, prizes for customers, incentives for the sales force and promotional campaigns, the brand can be placed within the 3 best-selling brands in the following 2 years.