Análisis del mercado de insumos médicos postpandemia en el Ecuador.

Abstract

The Ecuadorian market for medical supplies has experienced several significant changes in recent years. The health emergency caused by Covid-19 intensified the demand for these inputs, and in turn fostering the appearance of new players in the sector. However, with the progressive control of the health crisis, the market began to show signs of saturation, resulting in intense competition and significant challenges for the companies involved. In this post-pandemic context, innovation, adaptability and differentiation are imperative. In fact, the COVID-19 crisis had a notable impact on the Ecuadorian medical supplies sector, influencing both prices and the number of participants or distributors. The participation of importers was essential, since most of the inputs come from other countries. In short, what was experienced in the medical supplies segment during the pandemic was a lesson in adaptability, unprecedented challenges and opportunities, which must be taken advantage of for the future, since the companies that adapt and evolve in the market will be the ones that succeed in this new scenario.