Estudio de competitividad en el comercio de productos pecuarios entre Ecuador y China, periodo 2017-2022.

Abstract

The present investigation was carried out with the objective of analyzing the main factors that affect the competitiveness of Ecuadorian livestock products in the Chinese market, to propose strategies to overcome the barriers that hinder entry and expansion in the Asian country. The methodology used in this study has a mixed approach, which allowed obtaining and analyzing quantitative and qualitative data, developing a non -experimental - transactional research, applied to different companies related to the sector. In addition, data was collected through surveys and documentary review, and theoretical, descriptive, and empirical methods were applied to interpret the collected data. The results obtained revealed that China has an urgent need to satisfy its demands for basic foods, particularly meat and protein. Additionally, the main challenges for exports were analyzed, these being taxes, documentation, and phytosanitary requirements. These results contribute to the understanding of the trade of livestock products between Ecuador and China by exposing the factors that affect the competitiveness of the sector, such as the demand of that country to acquire quality livestock products that are used to feed its population. Another important point dealt with in the investigation is the recent signing of the Free Trade Agreement between the two countries.