Caso de estudio de la empresa Pathprofit S.A : mejoramiento continuo en los procesos comerciales.

Abstract

The objective of this degree work was to carry out an investigation of a case study on continuous improvement in the marketing process of the company Pathprofit S.A with the main objective of evaluating the milestones, procedures, documents, and other information required to propose an improvement. continues at some point in the current process, using the non-experimental research design methodology, with surveys of those interested in the products who communicate with the company through any means of communication, to the clients who were served through quotes individuals and who were not A. The closing of the project or sale was carried out, to obtain the perspective of why they did not buy and a focus group with the members of the purchasing design department. The main findings were that a small modification can be made at the beginning of the purchasing design process, by communicating directly with the potential customer and collecting all the information necessary to satisfy the customer's needs.