Propuesta para la creación de una empresa que fabrique botones de seguridad en la ciudad de Guayaquil.

Abstract

The following degree project analyze a business proposal to create a company at the production of security buttons for the city of Guayaquil, Ecuador. The main objective of the project is to provide the public with effective and reliable solutions to improve the security and well-being of the population. First, a comprehensive analysis of the current civil security situation in Guayaquil is provided. Citizens and municipalities are increasingly concerned about the high level of crime and the need to implement preventive and deterrent measures. A detailed market study is then carried out to estimate the demand and market potential for Security Buttons. Collect demographic data, crime statistics and conduct surveys and interviews with target groups. The results obtained indicate a high level of acceptance and interest in the purchase of these security devices. Based on this analysis, a business plan is developed that includes organizational structure, production costs, marketing and sales strategies and financial projections. Strategic alliances with local material suppliers and the development of a branding strategy can help position the company's brand as synonymous with quality and reliability. The research and design process is then undertaken to develop a prototype security button that meets the required standards of quality and functionality. This involves choosing the right material and carrying out a series of tests and adjustments until the best result is achieved. A marketing strategy needs to be developed, including identifying potential customers, attending trade fairs and exhibitions, and implementing an effective distribution system. Develop customer care and follow-up plans to ensure a positive and satisfactory experience.