Propuesta de implementación de TICs como estrategia de ventas para la agencia de viajes PLAGALA.

Abstract

This study seeks to learn more about the subsector of the tourism industry, such as travel agencies, especially in the province of Galapagos. The PLAGALA travel agency has a long history in the market, which has helped it to maintain its position, however, little by little there is a decline in sales. The research will focus on this company and how it can improve with appropriate technological tools. The first chapter will deal with the main theories that serve as the basis for the work. In the second chapter, the situation of the PLAGALA travel agency will be described using tools such as Porter's five forces and PEST analysis to perform a situational SWOT. In the third chapter, the methodology of the study and the analysis of the results of the survey applied will be presented. Finally, in the last chapter the final proposal of the work will be developed.