Factibilidad económica de la creación de un centro de refuerzo académico para estudiantes de escuelas fiscales bajo financiamiento de Organizaciones no Gubernamentales en el cantón Machala, periodo 2022 al 2027.

Abstract

The purpose of this investigation is to determine the economic feasibility of creating an Academic Reinforcement Center for students of Public Schools under Financing from Non-Governmental Organizations in the Machala Canton, Period 2022 to 2027”. It can be indicated that a center that promotes significant learning and the interaction of all its participants contributes to the development of a society. The Academic Reinforcement Center is consolidated as a Center in which boys and girls increase their capacities, which contributes to their development as people, activities for the future development of society. The data from the surveys determined essential variables such as prices, skills, hours, and determining factors in the purchase. The results show that there is a market that is willing to acquire this type of service, for which it must maintain a service of excellent quality, safe and at an affordable cost. Based on the marketing plan, it was determined that the necessary strategies to introduce the product in the consumer's mind are related to the benefits provided by the center. Finally, according to the financial study, it can be indicated that the business plan is feasible with an investment that amounts to $35,172.07, after the development of the financial projections, a positive NPV was determined that amounts to $12,096.71 with an IRR of 16.86% that exceeds the MARR calculated with a PAYBACK or investment recovery time of 47 months.