Análisis del comportamiento de compras de agroquímicos en la parroquia Roberto Astudillo - Milagro.

Abstract

Agriculture in the Roberto Astudillo parish is one of the most important economic activities, being the nurseries and the cultivation of cocoa the ones that mostly generate commercial movement in the agrochemical market of the five Warehouses present in the town. The purchasing behavior of Roberto Astudillo farmers reveals that demographically 80.59% are men in an age range of 26 to 55 years and 66.4% of them with secondary education. At the economic level, 39.89% obtain average income of $600 - $799 per month, being the most representative. More than 50% of the farmers believe that it is always necessary to buy fertilizers and agrochemicals to be more productive, to such an extent that 90.03% believe that the application of agrochemicals in their crops is very important to obtain good and profitable yields. productions. The farmers in 66.31% indicate a deficient technical assistance on the part of the merchants. The behavior of the Consumer of agrochemicals in the Roberto Astudillo Parish gives relevance to the price and brand in 38.01% and 29.38% respectively more than to customer service and advertising. Family members are the best referents or influencers and that the marketing strategies that generate the most commercial impact are the Bonuses for the purchase they make. Finally, 45.5% of farmers value knowledge fairs as an ideal way to acquire knowledge due to because 55.8% demand updated training in the management of local crops.