La publicidad engañosa desde el derecho de competencia en el contexto ecuatoriano.

Abstract

The purpose of this research is to analyze misleading advertising as an act that occurs in the market and generates a considerable detriment to the rights of consumers and the rights of competitors. For this reason, this act of deception will be analyzed from a doctrinal and normative perspective, starting from its elements and highlighting the importance of the protection of competition law within contemporary legal systems, which involves the unfair practice regime. Finally, aware that the analysis of cases in the legal field is very useful, relevant national and international cases have been selected with the purpose of glimpsing criteria or methods used by the judges when settling conflicts related to misleading advertising and, with this, to raise ideas that help national judges to solve these matters.