Creación de un plan estratégico para mejorar el manejo administrativo de la empresa Viña Santa Camila S.A.

Abstract

The main goal of Viña Santa Camila is to maintain its place in the market as an image of good wines and reserves, continue growing as an organization, and provide the best quality wine to customers to meet the objective of the organization's members. It is important to emphasize that the partners have agreed to use the profitability that was not within what had been expected in profits to be able to invest it. This investigation establishes to carry out a strategic plan in which a Human Talent department and everything that the area entails will implement, in order to be able to commit the workers to have good performance and motivation. The strategies of the plan are restructuring the organizational chart of the company and improving organizational development. That project carries some tools that will be used as interviews, observations, and surveys. This will allow Viña Santa Camila to remain in the market for longer and generate profits to invest in more production, with which the brand will be able to achieve its main objective, which is internationalization.