Caso de análisis de internacionalización de la Viña Santa Camila S.A.

Abstract

In the current research on Viña Santa Camila S.A., there are different processes that need to be implemented in order to achieve internalization. The organization needs to apply processes in the Human Talent area with the aim of generating suitable and satisfied collaborators. In addition, the growth and expansion of the brand goes hand in hand with innovation, which is a fundamental factor for the social sustainability of the brand. The development of the case contributes with several strategies that contribute to the internationalization of the brand, communication, the creation of selection processes and a staff induction program. The latter is a key component to sustain and disseminate culture. Everything proposed will be carried out with a participatory methodology in which the collaborators will have an important role in the development of the organization. In order to carry out the planned strategies, it is necessary to have various resources, establish those responsible and assume challenges.