Plan de promoción turística digital para el cantón Pedernales, provincia de Manabí.

Abstract

The following study develops issues regarding digital marketing for the promotion strategy in the Pedernales Canton, Manabí Province, where there is a broad ambition to promote tourism, making this area one of the most privileged in terms of user consumption, since that, the Pedernales canton enjoys a tropical climate and places of tourist interest that despite its beauty and attractiveness, for this reason, the main objective of this study was to design a digital tourism promotion plan through a market study to promote the tourist activity in the Pedernales canton. To achieve this objective, it was decided to implement a quantitative and qualitative methodology, where a series of interviews and surveys were implemented, it was possible to obtain sufficient data to analyze the profiles of the visitors in order to promote the canton and, likewise, to propose different strategies. to obtain a greater number of tourists who can visit the tourist sites offered by the Pedernales Canton.