Plan de promoción turística para la parroquia Salango provincia de Manabí.

Abstract

Salango is a rural parish located south of the province of Manabí, has natural and cultural attractions of great significance for the community, which is perfect to know the origins of the roots of coastal cultures. Within this community is one of the largest ecosystems, which are coral reefs which is on the tour to Salango Island. Its main source of income is fishing, agriculture and finally tourism. This research project aims to create a tourism promotion plan to disseminate the attractions that Salango has, generating more visits to the commune during the year while generating another source of income to the community. For this, a diagnosis of the parish was made and the use of instruments of information collection as direct observation in the field, surveys, and interviews to know our potential market of the sector. Finally, with the results obtained, the promotion plan is proposed to disseminate the wealth of Salango, giving a better reason to visit the community meeting the expectations for tourist.