Estrategia de comunicación para Global Interprice Courier Intercourier S.A. en la ciudad de Guayaquil.

Abstract

The objective of this degree project is to develop communication strategies for the company Global Interprice Courier Intercourier S.A. in the city of Guayaquil. The research had an exploratory and descriptive qualitative and quantitative approach, where the primary sources were in-depth interviews with clients of the company and surveys. These tools helped to gather important information, which later became a fundamental part of the marketing plan. The number of people to be surveyed was determined by means of the infinite sample formula, where the result was obtained with 384 people that were surveyed. For the in-depth interviews, we selected women and men between 23 and 54 years old, customers of the company and residents of the city of Guayaquil. As relevant results, 93% of the respondents know what a courier company is, 68% have acquired courier services and for 20% Instagram is their preferred social media to receive information from Courier.