Diseño de estrategias de marketing para la empresa Interfilk en el cantón Pedro Carbo.

Abstract

The main objective of this research is to implement an experiential marketing design for the company Interfilk S.A., through which it will seek to create brand awareness and retain more customers to obtain greater profits in terms of the distribution of fertilizers in the Canton Pedro Carbo from the province of Guayas. Marketing itself is a tool for analyzing markets and consumer behavior. Therefore, the function of the company's marketing department is to analyze the commercial management of the company in order to attract, retain and retain customers by satisfying their needs. It can be said that experiential marketing strategies or concepts include creating experiences that reach customers in a creative and memorable way, seeking to create an emotional connection between consumers and brands; that is, those that stimulate feelings and emotions in a positive way, we will be able to remain in the minds of consumers.