Diseño de modelo de negocio enfocado a la experiencia del usuario para el viñedo Dos Hemisferios.

Abstract

Within the broad business world, it is public knowledge that one of the main sources of income comes from tourism. In countries where wine tourism is specifically practiced, they present a diverse range of offers not only focused on knowing the vineyards and the process of winemaking. For this reason, various chapters have been designated to address the different agreed objectives. Within the present work will be known the reasons why wine tourism still does not have as much demand as other tourist practices, which will lead to the creation of solutions to increase the number of visitors in the Bodega Dos Hemisferios. In addition, within the post-pandemic context it was possible to identify the tendency to be in open spaces and without so many agglomerations. With support in theory, it was possible to know more in depth how the market is handled, the various concepts and possible solutions. Finally, thanks to the results obtained, it was possible to identify the target market and the reasons why youngENOTURISMO people do not tend to visit a vineyard.