Análisis de la rentabilidad del mercado de banano orgánico ecuatoriano según las exportaciones.

Abstract

This research work takes as its starting point the profitability of organic banana production in Ecuador, which has been affected by the high cost of raw materials and their scarcity. The hypothesis suggests that if new information technologies and even artificial intelligence are applied, it is possible to reduce costs and increase production considerably, thus increasing both sales and profit. The general objective is to analyze the profitability of the market for Ecuadorian organic bananas, from which the specific objectives of analyzing the theoretical and legal framework of the scientific documentation on the subject, applying the existing literature review methodology and analyzing the results to determine the aforementioned profitability. As for the methodology, it was maintained as a conceptual paradigm for the understanding of the phenomenon and the positivist model, with the application of correlationaltransactional type methods and quantitative type approach, since the research was based on studies, statistics and data calculations. The results confirm the profitability of investing in the cost infrastructure of the banana sector in new technology and the benefits it would have in the future.