Propuesta para la creación de una empresa de recolección y reutilización de metales en Guayaquil.

Abstract

The objective of this work is to determine the feasibility of a proposal for the creation of a company for the collection and reuse of metals in the city of Guayaquil, which seeks to promote recycling and help people who are engaged in this activity to work in better conditions. The study methodology has a mixed approach (qualitative and quantitative) and a descriptive exploratory scope, the sample is made up of fifty-eight companies of which with the qualitative technique we will determine the behaviors of recyclers, such as the management of these businesses and how feasible are these companies? To obtain our target market, a study of the market size TAM - SAM - SOM was carried out, which determined through the installed capacity that the company will be able to collect 8% of what is recycled annually in Guayaquil, which would represent 106.67 tons. a month. The financial analysis helped us determine through financial indicators such as the MARR, VAN, PAYBACK and TIR, that the company is viable, profitable, and attractive to investors.