Plan de negocios para la introducción y desarrollo del juego Confirmaaa mini Cornhole Games en Guayaquil.

Abstract

The present business model focused on the entertainment and leisure sector; It is aimed at young party lovers with good purchasing power from the city of Guayaquil, Ecuador. This investigation is awarded to the main personal motive: "enjoy youth at parties and not get bored"; because while the entertainment sector develops, youth became its main consumer. That is why it is essential to analyze such recreational activities from the fun or boring perspective to determine a feasibility. For this reason, the concept of Cornhole (a famous aiming game in the United States) is proposed with the cultural fusion of the components that encompass the experience of young people from Guayaquil in social events. It is worth emphasizing the use of the social and economic reactivation of the tourism sector in Ecuador. As part of the average consumer, it seeks to fulfill a greater desire of the client and promote an experience that encourages interpersonal relationships during fun. In such a way, that this investigation is subject to an applied investigation of mixed approach and transversal character, in which it is intended to determine a situational analysis of the industry and the consumer approach. This business plan consists of six chapters, where it was determined that most of the variables such as; purchasing power and socioeconomic stratification meet the objective of making the idea profitable. However, the interest of the client points to the male gender by capacity and purchasing tendency, more than to the female. On the other hand, in financial terms there is a business with projections that are not so far from reality. There is a social responsibility in the proposition of fair prices and the quality of the service to solve a problem.