Factores que influyen en el emprendimiento de microempresas dedicadas a la venta de comidas en el cantón Durán.

Abstract

The study was carried out with the objective of analyzing the factors that influence the entrepreneurship of businesses dedicated to the sale of fast food in the Durán canton through an exploratory, descriptive, analytical study. The study was important because it raised the need to analyze the factors that affect entrepreneurship, in such a way that it focused on those of interest to the entrepreneur. The percentage results that the probabilistic sample of 252 entrepreneurs surveyed showed that 78.58% agree that they take risks despite the uncertainties, 44.05% have work experience as part of their entrepreneurial skills, 71.43% have experience as the owner of other enterprises, in relation to financing, 14.29% considered that it was easy while 21.43% found investors. It was concluded that these internal factors have a decisive value in achieving a fast-food business in the Durán canton, without neglecting the external factors that cannot be resolved by the entrepreneur. Thus, the analysis showed that, of the factors in entrepreneurial attitudes, entrepreneurial ability, entrepreneurial aspirations are affected by the motivation to undertake and the financing of the business.