Plan de comunicación interna para el Comercial San Vicente.

Abstract

Comercial San Vicente is a hardware store that sells mining and construction supplies located in the city of Portovelo that has been in the market for 22 years and has 5 people. However, the lack of internal communication between the administrator and his employees limits the proper functioning of the roles assigned to each employee and their performance. To eradicate it, this research aims to develop a viable internal communication proposal so that it can be executed in the company, where guidelines are established to carry a communication line with the company’s workers. A significant improvement in the dynamics of communication between the company and its employees is expected, as well as a positive development of the organizational culture based on this proposal.