Diseño de marca y definición de normativa de uso para ruta ciclística “Olonchis” en Olón, provincia de Santa Elena.

Abstract

This degree project proposes the brand design and definition of regulations for use for the "Olonchis" cycling route in Olón, province of Santa Elena through an attractive graphic identifier and stipulating guidelines in a corporate manual in order to position the identity. and encourage cycling and ecotourism. The methodology applied in this project is documentary research to collect information on the design of the corporate image and brand manual; and descriptive research with a qualitative approach, which allows interaction with people through interviews that were carried out with the Olón board, graphic design professionals and students of the career with the aim of building the brief, defining the design methodology adequate, identify personality and values, establish colors, fonts, and content of a brand manual and know the opinions about the proposals. The results obtained in this project are the graphic line and the guidelines for the use of the brand in a corporate manual where the main and secondary versions, color applications, non-permitted uses, corporate applications, decorative applications, merchandising and social networks that strengthen the external and internal communication of the Olonchis Cycle Route.