El manejo de la promoción de películas ecuatorianas durante el periodo 2019 - 2021.

Abstract

The emerging global health situation hit many sectors of the economy, affecting the ways in which we carried out our activities on a large and small scale. One of the social niches that was greatly affected was the film industry in Ecuador, in this writing we have sought to analyze the way in which the promotion of Ecuadorian films was handled during the period 2019 to 2021. Through the generation of videoconferences with these production companies, we sought to know first-hand what the causes have been so that said management is not generated correctly, concluding that both the lack of social and governmental support and poor advertising management are the causes so that national cinematographic products do not receive due attention and are undervalued in our own environment. A comparative analysis was carried out and the weighting of strategic recommendations that allow undermining these shortcomings.