Factores que inciden en los Millenials al comprar un bien inmueble en el sector de vía Samborondon..

Abstract

One of the hardest hit economic sectors has been the real estate market and, given the growing demand for new projects, developers must adapt to the new generations. For this reason, this research work aims to develop a strategic business proposal taking into account millennials as consumers in order to adapt projects to a new reality. Through a review of the literature, definitions about the real estate sector in Ecuador, sales strategies and promotion and marketing strategies have been addressed. A descriptive and explanatory design was followed, under a non-experimental qualitative approach, to get to know the current situation in depth. Surveys were carried out to find out the tastes and preferences of the market; and interviews with experts in the area. Resulting in strategies that are focused on design, mobility and proximity to many places in order to boost future sales.