Plan para la reactivación del Hotel Iguana Crossing ubicado en la isla Isabela en la provincia de Galápagos.

Abstract

Tourism is one of the best resources for the Galapagos Islands, being one of the first economic incomes for hotels and the population in general, these are given through the arrival of national and international tourists. The main objective of this research was to analyze an action plan for the reactivation of the Iguana Crossing Hotel located on Isabela Island in the Galapagos province that was affected by the COVID-19 pandemic. Quantitative and qualitative methods were used in the research, surveys, interviews and observation techniques were applied in data collection. The sample corresponded to the guests of the Iguana Crossing Hotel, the interviews were carried out with the managerial, administrative and operational staff of the establishment. Based on the information obtained, it seeks to propose strategies that allow generating an increase in guests at the hotel. In the first place, the theoretical foundation on action plans was carried out, then a diagnosis of the current situation of the hotel was made, in this way it was possible to verify how it was doing. Next, the research instruments were used, which allowed the elaboration of strategies to propose an action plan, this will contribute to the correct development of the establishment, to the improvement of its hotel operation, and will potentially raise it to its highest level. In the same way, this investigation will allow the implementation of a strategic plan in order to analyze which is the most appropriate and correct, and in this way improve the conditions of the hotel.