Estudio de factibilidad de exportación de ropa de bambú ecuatoriana a Paris, Francia.

Abstract

This project was developed with the main objective of determining the feasibility of exporting bamboo clothing to Paris-France, during the period 2022. In this case, to develop the study, a theoretical analysis was started in which the different theories related to the research topic were exposed, as well as a market study to obtain direct information on the preferences of the target segment. Considering the scope of the project, a type of descriptive methodology was used, based on the application of surveys to the women who were part of the target segment and an interview was also applied to a bamboo producer to know his perception of the current situation of the sector. The results obtained allowed the conclusion that despite the fact that the sector has experienced growth in recent five years, the use of bamboo for the manufacture of textiles has not been explored. On the other hand, it was possible to determine that 67.7% of French women would be willing to purchase blouses made from bamboo fiber, therefore there is a high rate of acceptance of the product that is intended to be exported to the Paris market, France.