Propuesta para la creación de una empresa fabricante y comercializadora de helados en barra con proteína.

Abstract

Currently, one of the growing trends in the segment of the population that seeks a healthy lifestyle is the consumption of food products that add nutritional value to their diets. The purpose of this research is to determine the feasibility of creating a manufacturer and marketer of protein ice cream bars. The company is Frezzy, S.A. It offers a protein bar ice cream based on monk fruit, coconut milk, dark chocolate, pea powder, to provide sufficient protein. The company will have a direct distribution channel, that is, from the producer to the different retail stores in the northern sector of the city of Guayaquil and the coastal sector, such as minimarketert, gyms, schools, and gas stations. According to financial analysis, favorable results are shown indicating that the company is viable and sustainable over time, with high profitability.