Propuesta de creación de una tienda especializada en accesorios y ropa materna en la ciudad de Guayaquil.

Abstract

This research work about the creation of a company dedicated to the production and commercialization of specialized clothing and accessories for pregnant women, has been developed through a series of studies with the objective of determining the level of attractiveness of the proposal and acceptance by the target market. The objective of the proposal is to provide pregnant women with the opportunity to find specialized clothing and accessories in one place, receiving personalized attention and being part of a community of empowered mothers and mothers-to-be. The pertinent studies and investigations were carried out to meet the specific objectives of the proposal. The respective market research was carried out to validate the needs of the target market and the perception of the value of consumers, as well as the financial study that determine economic and financial and the viability of the project.