Plan de comercialización para una empresa de distribución de alimentos para animales de granja en la provincia del Guayas.

Abstract

The purpose of this Titling Work is to develop a marketing plan for a food distribution company for farm animals in the province of Guayas. In the study, exploratory research will be applied through the collection of information from bibliographic sources, in order to have a preliminary approach that provides the necessary insights in the approach to the problem of the sector, there are important objectives that can be used in favor of to be able to promote the commercialization of the products, for this information was collected, both primary and quantitative tools, such as surveys, and qualitative, such as interviews with professionals who know the product of farm animal food, also Secondary information was collected by means of pages where the bibliographical references were obtained, where the conceptual basis and findings were obtained to allow the fulfillment of the objectives. Which we have, Gather the information of the purchase behaviors in the current market of the consumers of food for farm animals in the province of Guayas and to identify the relevant competitors that exist in the market of products for farm animals in where it has been considered, for this it is necessary to provide a better commercialization of the products that will be distributed in the province of Guayas.