Propuesta de modelo de negocio para el medio digital infored en twitter.

Abstract

In September 2021, the digital sports media Infored was created on Twitter, which does not have a value offer that distinguishes it from its competition. Therefore, this work proposes a Business Model Canva that provides it with a sustainable business model. Applying a mixed approach methodology, surveys, interviews and documentary analysis were carried out to prepare the PESTEL analysis, benchmarking and audit in order to build a DOFA-CAME matrix in which strategies are proposed to enhance Infored. It was determined that, although there is a law for entrepreneurship, the country's political and economic instability is not very favorable for journalism businesses; In addition, it was found that Infored registers a lower number of publications than its competition, that its engagement percentage is very low and that soccer is the predominant content despite the fact that its followers are also interested in other sports. From this, a model was established that promotes interaction, calling users to actively participate in the medium, promoting content beyond football, providing space for professionals in training and seeking mechanisms with which Infored repays the fidelity.