Alcance de la comunicación estratégica y el visual storytelling a través de un documental institucional. Caso de análisis : Fundación Dame tu mano.

Abstract

The Dame Tu Mano Foundation emerged in 2014 thanks to a group of friends with different cultural ideologies, focused on improving the conditions of children who are in vulnerable áreas, specifically in the “Juntos Venceremos” Cooperative of the Durán canton, and in Guayaquil in the sector of “La Ladrillera” and “Isla Trinitaria”. The topic was born with the idea of potentiating the image of the Foundation through an institutional video, which seeks to communicate to the population the Works carried out by said institution in order to obtain donations of human and economic resources that help keep it in the weather. The work seek to communicate and transmit a social message raising awareness in the community and thus looking for disinterested people with a social conscience, who inject resources into the institution. Following an academic and clear route, this work is documentary, from its conception it is of a qualitative type and ethnographic-critical design, relying on fieldwork were observation, inquirí and semi-structured interviews will predomínate that will complement the edition of the products. Visuals and the final written report.