Propuesta de un plan de negocios para la creación de una empresa maderera en la ciudad de Manta.

Abstract

The proposal of a business plan allows to know the viability of ideas or productive projects, at the same time wood production occupies a prominent place in the socioeconomic growth of the countries, from the previous approach the general objective of designing a business plan is proposed for the creation of a SME of the wood industry in the city of Manta, based on the results of the market study. To achieve this, a non-experimental exploratory approach methodology was used with a descriptive scope, with a mixed, qualitative and quantitative type of research. A SWOT diagnosis and survey were carried out that served as the basis for the design of the business plan proposal. As main conclusions it was obtained that derived from the diagnosis and applied market study, it was possible to observe great potential of the market of the port city of Manta to enter with innovative strategies in areas of the wood industry, it was possible to estimate the financial economic feasibility for the opening of A logging company initial capital investment is $ 199.293,43, the calculation of the NPV ($ 86.812,30), TIR(26 %) estimated positive investment viability, expecting to have sustained growth from the first month of operations, and a recovery of the total investment to 2 years, recommending the investment.