Campaña de promoción de recaudación de fondos para la Fundación Crear de la ciudad de Guayaquil.

Abstract

The present degree work consists of creating a promotion campaign in social networks for the Create Foundation of the city of Guayaquil, with the purpose of having donations to acquire tablets and cell phones, for the exclusive use of the users of the foundation and to be able to develop new forms of learning for people with disabilities. The methodology used in the project is documentary and descriptive, with a mixed approach. Interviews and surveys are used to know characteristics and preferences of the target audience, as well as to know methods and procedures for the design process. Finally, a communication strategy is established through a Brief and later the content of the campaign is designed with images, videos, copys and schedules.