Análisis de la responsabilidad social corporativa en la industria bananera y su relación con la competitividad en la provincia de El Oro.

Abstract

The banana sector has been the main engine of the Ecuadorian economy since its inception together with oil, its demand in compliance with labor and tax laws is directly focused on Corporate Social Responsibility. The province of El Oro is one of the provinces with the largest market share in this sector, for this reason it is important to analyze the factors that directly affect CSR and business competitiveness. In the first instance, the problem was presented, where it was revealed that some companies did not have good labor relationship management with their employees, for which many of them did not receive adequate salary compensation, nor did they enjoy public health insurance and social benefits that by law corresponds to them. Given this situation, it would be important to cite the most relevant theories of Friedman's social responsibility and Michael Porter's competitiveness. Then, the Ecuadorian banana sector was diagnosed, giving way to the methodology with a mixed approach, interviewing experts on the subject to obtain better information on the factors that directly descended to CSR, later, according to a probabilistic study, the form was applied. of the survey to 384 people from the province of El Oro. Based on the results, the stakeholder model cited by Cancino and Morales in the banana sector was applied and they improved among themselves by involving managers and employees to socialize the importance of Corporate Social Responsibility in the company.